During ABC's evening of second-round playoff basketball, the NBA Countdown staff welcomed us to the full day of basketball, filled with Magic Johnson harping on the idea that LeBron James is not in enough advertisements. My initial response? Some thing over the lines of a parallel spit-take and a Gary Coleman impact with a "Whatchu talkin' 'attack Magic?" Secret discussed the now four-time MVP incredulously: I am in disbelief. Bob Paul and Blake Griffin have significantly more ads than LeBron James. I can't genuinely believe that. In all my 35 years, I've never observed an, back-to-back winner...not have any endorsement deals, not have any ads on TV? Every time I look at the TV, I never see any LeBron James commercials. In accordance with Forbes, at the time of June 2012, LeBron is the next highest-paid player in the world, only behind Floyd Mayweather, Manny Pacquiao and Tiger Woods. Kobe Bryant will come in at a good sixth, and then to access the next-closest NBA player, you will have to search completely down to 33rd on the list, where Dwight Howard sits with Kevin Durant and Dwyane Wade. Why is this all relevant? Well, LeBron was paid all of $16 million in the 2011-12 period, well short of the $53 million that Forbes has him pegged at in terms of total earnings. He would be put by that at only under $40 million in endorsements. In terms of the rest of the NBA, Forbes has Bryant named at $32 million in the exact same survey, with the following NBA person, Durant, bringing in a $13 million from endorsements. That Samsung professional that's played ad nauseam should jog Magic's memory and tell him that LeBron does in fact have ads out there. Not only this, but LeBron can also be in an endless array of ads for the NBA, most recently glancing in the league's "We Are Typical Watching" campaign. From that can we establish that Magic isn't only wrong, but extremely wrong? Well, very nearly. John could have support deals with McDonalds, Nike, State Farm, Coca-Cola, Sprint and hopefully a few used car dealers in Miami that use him as a hilarious brace in poorly produced advertisements, but he is not on television selling products quite around we're used to. Why is that? Since Jordan was in every one commercial between April of 1991 and August of 1998, and then every other commercial from then until about four years back well, the marketing strategies of organizations have changed. ESPN's Darren Rovell describes it best: What seems to have happened recently is that while LeBron could be the unquestioned face of the NBA, other faces have appeared as familiar, satisfying and, sometimes, more nice faces. Frank Paul and Blake Griffin were both described by Magic in his strange argument about LeBron's insufficient coverage, and he'd an argument there. Griffin and John are both very active on tv, but there are a huge amount of NBA players that have grown to be very marketable despite the fact that they perform on bad groups or aren't the best person in the NBA. Kyrie Irving's advertisements with Pepsi are proof of that. Irving's "Uncle Drew" commercials are favorites among NBA fans, however Irving is the lone star on a team that has lived in the basement for his 2 yrs in the category. There are so many players who can be as successful as advertising gadgets as LeBron, but at a fraction of the cost. While we may harp on the fact that LeBron isn't on tv as often as Jordan, Kobe Bryant or Shaquille O'Neal were in their respective time at the top of the NBA, we've also surely got to qualify that knowledge with the way organizations promote today. It is not at all times commercials that tell how marketable a person is, and LeBron is just that. He was considered the utmost effective player endorser by CNN for 2012Awith several competitors even coming near him.
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